Strategy Creativity Experience

This Creative Works.
Photo by Jeremy Bishop

We tell stories and create experiences to connect, again or for the first time.

Hello, I’m Olly.

When business leaders want to reach new audiences, activate brand platforms, or launch products, I listen and pay attention.

With proven campaign and innovation experience, behavioural science, and creative craft, I help clarify purpose, develop effective strategies, and make more meaningful connections.

IS THIS AI?

A regular podcast I created, produce and co-host with fellow humans on the BIMA AI Council — to interrogate AI myths, provide practical advice, and share insights from expert practitioners making it happen with AI.

BIMA is the voice of creativity & tech in the UK - driving innovation and representing a community of businesses, charities & academia.

Skills & services

  • ⦿ I’m ready to lead your global team from concept to launch of brand activations and global campaigns — social, digital, film, OOH, print, and live events.

    ⦿ Whether you’re a start-up or global organisation, I will guide you towards your most potent opportunities to connect with customers.

    ⦿ As a creative leader, you can call on me to -

    • Build, facilitate, and upskill your brand, strategy, & creative teams.

    • Help refocus on current and future user needs through a combination of research, insight, and data-backed instinct.

    • Establish or revitalise team capabilities and governance frameworks for planning, developing, launching, and updating omni-channel campaigns and brand touch points.

  • ⦿ Brand platform development

    • Establish what you want to say, and how to say it, once you know what to be and how to be it.

    • Unify teams around purpose and vision that lands in their real world.

    • Clarify core beliefs and values.

    • Understand your audience—what they care about and how to connect with them.

    • Articulate key messaging that galvanises and delivers results.

    • Launch new propositions, or refine in-market positioning.

  • ⦿ Map opportunities that AI presents in your context.

    • Find out how AI can help optimise your business workflows.

    • Explore how to integrate AI in your product & service experience strategy, now and in future.

    ⦿ Manage change & roll out new strategies.

  • ⦿ Human-powered copywriting:

    • Foundational principles and voice guidelines.

    • Omnichannel campaigns & brand storytelling.

    • Naming.

    • Social content.

    • Digital & UX.

    • Thought leadership.

    ⦿ Filmmaking capabilities - scripts and production services.

  • ⦿ Hyper Island certified Advanced Facilitator.

    ⦿ Tools, methods and human insights for founders to define and land a vision, or experienced executives to gather the C-Suite around a new challenge.

    • Tried and tested frameworks to facilitate progress from first marks to market launch.

    • Bespoke workshop design.

  • ⦿ Develop in-house content skills, including creating with AI.

    • Mature content processes and effectiveness within your organisation.

    • One-off writing workshops to clarify thinking, and improve output.

    • Training packages to raise content team performance.

    ⦿ Individual performance coaching.

    • I've worked with a lot of people at all levels and stages of their career. Arrange a discovery call to talk about the support you’re looking for.

Get in touch

E.ON Next x Big Potato Games

Creative leadership to launch a national movement, bringing moments of human connection and board game fun to the challenge of shifting ingrained energy habits.

This brand activation and content strategy involved collaboration with high-profile creators and strategic partners across social and live events.

Projects

Norton Genie

What people say

“Olly is an exceptional creative leader and was a fantastic asset to the business. He brought rigour, flare, and practice discipline to our User Experience function. He had a pivotal role in delivering several projects for the likes of HSBC, BT, and Cera Care.”

— Dan Morris, Founder: Splendid Unlimited

"I've worked with Olly across several complex projects at Boehringer Ingelheim - from learning design to large-scale change management programmes.

He's an incredibly sharp strategist, always seeing the bigger picture and coming up with creative, smart solutions that keep things moving forward with clear goals in mind. I highly recommend him for any project."

— Anthony George, Global Content Capability Owner: Boehringer Ingelheim

“For Olly, the art of weaving together emotive, impactful stories that combine audience needs, business strategy, and creativity is part of his day-to-day. That's why I came to rely on him to tackle various strategic marketing initiatives.

Collaborating with Olly was always energising, given the unrelenting creativity, ideas and support he brought into the room. He’s a solution-finder, a customer advocate, a savvy strategist and talented writer.

He also showed admirable humility when losing to me in sports competitions.”

— Linsay Duncan, Fractional CMO: Your Allies

“I've worked with Olly on multiple projects and after a set back he always dusts himself down and tries another angle. I think this is because he genuinely cares and takes pride in his work.”

— Else London, Make A Difference Award: Inspiring Colleague

“Olly is a strategic genius. And I’m a big fan of his podcast.”

— Steve Bell, Partner: Stereo Creative

Other areas of interest

  • BIMA's AI Council works to prepare UK craftspeople, creative agencies, and business leaders for the AI-powered changes to come. We cut through the noise to forge links and facilitate innovation, and look to inspire others by spotlighting those who are getting it right and doing the best work. Find out more here.

  • I love working with groups and supporting the individuals within them who have different needs, ambitions, perspectives, and talents.

  • Psychoanalysis and filmmaking are both about stories - those we tell ourselves, and each other. Working on the European Psychoanalytic Film Festival allows me to develop my interest in both fields. The festival brings together film makers and psychoanalysts to discuss the resonance between their different but overlapping journeys. 

  • Coaching the magnificent Leopards is the highlight of most weeks. We're an inclusive team for girls of all standards, who secured promotion last year, and continue to amaze their fans with their team ethic and progress.

  • With every passing year, switching careers to become a big wave surfer grows a little more unlikely/absurd, but I haven't given up on the idea just yet. And the sea is always where I'll go to recharge.