HSBC Connected Money
UX Copywriting
Copy at the heart of a cross-functional team
From developing features to testing experiences with customers, and refining the service for launch, I was part of the core team that took HSBC’s ambitious vision for this digital service - offering customers a new relationship with their money - to market.
Developing essential features
Connected Money was launched with a set of core features - Pots, Balance After Bills, Round-ups & Goals. Copy and language had a vital role to play in naming and articulating the purpose of each feature, and in attracting customers to engage and set them up, with minimal friction.
Key takeaways
Experience design and writing have a lot in common: success comes from the editing.
When integrated in product development, copy & content can shape and deliver better connections with customers. They aren’t additions to the experience, but an intrinsic part of it.
It will serve your cross-functional team and your product or service in the short and long term to involve a (human) UX writer in the earliest phases.