Playbook definition, design & creation

What I enjoy most about these projects is that before I can write the playbook, I need to know how to play. Which means I get to understand a lot about what other people do, and how businesses operate.

adidas

Listen first

This organisation design playbook was informed by discovery workshops with the org design leads in Human Resources and interviews with senior stakeholders.

Define & refine

With an understanding of business’ priorities and teams’ needs, combined with research of best-in-class approaches, we refined the vision, method and tools - the what, the why and the how - for the playbook.

Deliver what’s effective

Too often playbooks are unwieldy and inaccessible for the teams they’re meant to help.

To make this playbook useful, we stripped out what we could and focused in on only the necessary rationale, guidance, and tools.

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England Golf: Voice & messaging guidelines

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HSBC Connected Money: UX strategy | Content writing