England Golf
Tone of Voice
A more inclusive game
As part of a complete brand refresh to make golf more inclusive and exciting for young people, I delivered a comprehensive tone of voice guide for England Golf.
Principles are essential
Principles become foundational when they’re authentic — speaking to the truth of a brand’s intention — and when a business holds to them, not only in how it talks but in how it walks.
The right voice
I always look to bring the voice of the brand to life in a way that makes sense in context to the people who will later need it.
In this case, evoking the coach - and the different contexts in which a golf coach works - was a very simple and effective way to establish tone, style and language for future England Golf content creators.
