The Seymour
Capturing attention by telling the stories of a new building on the famous Manhattan block.
All about the craft
After interviewing the architect and key creatives, I crafted their stories to become key print and online marketing assets.
The Seymour Collective
By establishing this Collective as concept and telling the stories of its members, I sought to elevate their role and humanise the experience of being introduced to this new building — helping potential buyers form a connection with it.
Inviting & aspirational
From the naming, to the descriptions of amenities, and hand-picked details, my task was to create a series of irresistible invitations to The Seymour for a discerning audience.
