This Creative Works

Strategy | Creativity | Experience
Photo by Jeremy Bishop

The stories you tell, content you share, and experiences you offer are chances to connect, again or for the first time.

Hello, I’m Olly.

When business leaders ask me to find creative ways to solve problems and reach new audiences, I listen and pay attention.

Then I combine behavioural science, emotional intelligence, and storytelling craft to clarify purpose, develop inclusive strategies, and create content that connects.

Skills & services

  • ⦿ Whether you're a start-up or global organisation, get guidance towards your most potent content opportunities.

    • Learn about current and future user needs through targeted research & insight generation.

    • Audit your social, video, web, and in-app content performance.

    • Define the role of content and metrics for success.

    • Put in place strategies, capabilities and governance frameworks for planning, developing, launching, and updating content.

  • ⦿ Full-time or fractional services, leading teams from initial concepting to global content & campaign asset creation - for digital, print, social & film.

    • Collaboration with in-house or third-party design teams, film production service providers, & social media activation teams.

    • Access to a network of world-class designers, film directors, and content craft specialists.

    ⦿ Brand innovation

    • Establish what you want to say and how to say it, once you know what to be and how to be it.

    • Launch new propositions, or refine in-market positioning.

    • Innovative, authentic campaigns.

  • ⦿ Map opportunities that AI presents in your context.

    • Find out how AI can help optimise your business workflows.

    • Explore how to integrate AI in your product & service experience strategy, now and in future.

    ⦿ Manage change & roll out new strategies.

  • ⦿ Human-powered copywriting:

    • Foundational principles and voice guidelines.

    • New product names and tag lines.

    • Social media content.

    • Digital UX copy.

    • Thought leadership.

    ⦿ Filmmaking capabilities - scripts and production services.

  • ⦿ Hyper Island certified Advanced Facilitator.

    ⦿ Tools, methods and human insights for founders to define and land a vision, or experienced executives to gather the C-Suite around a new challenge.

    • Tried and tested frameworks to facilitate progress from first marks to market launch.

    • Bespoke workshop design.

  • ⦿ Develop in-house content skills, including creating with AI.

    • Mature content processes and effectiveness within your organisation.

    • One-off writing workshops to clarify thinking, and improve output.

    • Training packages to raise content team performance.

    ⦿ Individual performance coaching.

    • I've worked with a lot of people at all levels and stages of their career. Arrange a discovery call to talk about the support you’re looking for.

Recent projects

  • Norton Genie

    UX team leadership | Creative direction | Film production

  • EE

    EE

    Messaging | Product naming | Brand language

  • NS&I

    Voice & brand revitalisation | Content creation

  • BI

    Boehringer Ingelheim

    Content strategy | Change management

  • Clarion Housing

    Customer experience & content strategy

  • Coca-Cola

    Creative strategy | Campaign copywriting

  • Happytoo

    A project to help make acts of kindness less random

  • Nike

    Nike

    Creative copywriting | Scriptwriting

  • O2 Priority

    Facilitation | Strategy | Content

  • England Golf

    Purpose | Positioning | Tone of voice

  • Access All Areas

    Screenwriting | Film producing

  • HSBC Connected Money

    UX writing | Content

  • adidas

    Playbook definition & writing

  • The Seymour

    Positioning | Brand development | Copywriting

Read more

What people say

“Olly is an exceptional writer and was a fantastic asset to the business. He brought rigour, creative flare, and practice discipline to our User Experience function. He had a pivotal role in delivering several projects for the likes of HSBC, BT, and Cera Care.”

— Dan Morris, Founder: Splendid Unlimited

"I've worked with Olly across several complex projects at Boehringer Ingelheim - from learning design to large-scale change management programmes.

He's an incredibly sharp strategist, always seeing the bigger picture and coming up with creative, smart solutions that keep things moving forward with clear goals in mind. I highly recommend him for any project."

— Anthony George, Global Content Capability Owner: Boehringer Ingelheim

“For Olly, the art of weaving together emotive, impactful stories that combine audience needs, business strategy, and creativity is part of his day-to-day. That's why I came to rely on him to tackle various strategic marketing initiatives.

Collaborating with Olly was always energising, given the unrelenting creativity, ideas and support he brought into the room. He’s a solution-finder, a customer advocate, a savvy strategist and talented writer.

He also showed admirable humility when losing to me in sports competitions.”

— Linsay Duncan, Fractional CMO: Your Allies

“I've worked with Olly on multiple projects and after a set back he always dusts himself down and tries another angle. I think this is because he genuinely cares and takes pride in his work.”

— Else London, Make A Difference Award: Inspiring Colleague

“Olly is a strategic genius. If he had a podcast, I would listen to it.”

— Steve Bell, Partner: Stereo Creative

Other areas of interest

  • Our ambition is to be the UK's leading think tank on AI and its development in the creative & tech industries. Find out more here.

  • Working with - and getting the most from - groups is a part of my work I often find most rewarding.

  • Psychoanalysis and filmmaking are both about stories - those we tell ourselves, and each other. Working on the European Psychoanalytic Film Festival allows me to develop my interest in both fields. The festival brings together film makers and psychoanalysts to discuss the resonance between their different but overlapping journeys. 

  • Coaching the magnificent Leopards is the highlight of most weeks. We're an inclusive team for girls of all standards, who secured promotion last year, and continue to amaze their fans with their team ethic and progress.

  • With every passing year, switching careers to become a big wave surfer grows a little more unlikely/absurd, but I haven't given up on the idea just yet. And the sea is always where I'll go to recharge.