Strategy Creativity Experience

Photo by Jeremy Bishop

Hello, I’m Olly.

Business leaders ask me to find creative solutions to tough problems, facilitate teams, and develop inclusive strategies that have real impact.

I listen and pay attention. Then I combine behavioural science, emotional intelligence, and storytelling craft to define perspectives, clarify purpose, and create effective content.

The words you use, what you share, and experiences you offer are chances to connect, again or for the first time.

Skills & services

    • Whether you're a start-up or global organisation, get guidance towards your most potent content opportunities.

    • Audit your social, web, or in-app content, so you know how to make it perform better.

    • Define the role of content at each experience moment, and metrics for its success.

    • Put in place a strategy for planning, developing and updating content, including in-house capabilities, governance and editorial frameworks.

    • Learn about your current and future users through targeted research & insight generation.

    • Map opportunities that AI presents in your context.

      • Find out how AI can help optimise your business workflows.

      • Explore how to integrate AI in your product & service experience strategy, right now and in future.

    • Behaviour change blueprinting.

    • Roll-out strategy & change management.

    • Launch a new brand.

      • Establish what you want to say and how to say it, once you know what to be and how to be it.

    • Refine in-market positioning.

    • Disrupt the market with innovative campaigns.

    • Foundational principles and voice guidelines.

    • Human-powered copywriting to connect with customers.

    • New product names and tag lines to attract attention.

    • Social media content creation to cut through the noise.

    • UX copy to elevate experiences.

    • Video scripts and production services to help you go beyond words.

    • Thought leadership to articulate thoughts worth sharing.

    • Ghostwriting:

      • Articles

      • Reports

      • Memoir

    • Get the tools, methods and human insights you need to define and land your vision, whether you're just starting out as a founder, or you're an experienced executive who wants to gather your C-Suite around a new challenge.

    • Build teams, inspire and motivate them, set them up to succeed.

    • From first marks on a page to market launch, I offer tried and tested frameworks to facilitate progress.

    • Bespoke workshop design.

    • I'm Hyper Island certified as an Advanced Facilitator.

    • Develop in-house content skills, including creating with AI.

    • Mature content processes and effectiveness within your organisation.

    • Learn how to use words to clarify thinking, purpose and goals in one-off writing workshops.

    • Training packages to develop content that connects.

    • Individual performance coaching.

      • I've worked with a lot of people at all levels and stages of their career. Chat to me about how I can help you.

Recent projects

  • Norton Genie

    Team leadership | UX & content

  • EE

    EE

    Creating and maintaining brand language

  • NS&I

    Brand revitalisation | Tone of voice | Content

  • BI

    Boehringer Ingelheim

    Content strategy | Change management

  • Clarion Housing

    Customer experience | Content strategy

  • Coca-Cola

    Creative copywriting

  • Happytoo

    A project to help make acts of kindness less random

  • Nike

    Nike

    Product copywriting | Video scriptwriting

  • O2 Priority

    Facilitation | Strategy | Content

  • England Golf

    Purpose | Positioning | Tone of Voice

  • Access All Areas

    Screenwriting | Film producing

  • HSBC Connected Money

    UX writing | Content

  • adidas

    Playbook definition & writing

  • The Seymour

    Positioning | Brand development | Copywriting

Read more

What people say

“Olly is an exceptional writer and was a fantastic asset to the business. He brought rigour, creative flare, and practice discipline to our User Experience function. He had a pivotal role in delivering several projects for the likes of HSBC, BT, and Cera Care.”

— Dan Morris, Founder: Splendid Unlimited

"I've worked with Olly across several complex projects at Boehringer Ingelheim - from learning design to large-scale change management programmes.

He's an incredibly sharp strategist, always seeing the bigger picture and coming up with creative, smart solutions that keep things moving forward with clear goals in mind. I highly recommend him for any project."

— Anthony George, Global Content Capability Owner: Boehringer Ingelheim

“For Olly, the art of weaving together emotive, impactful stories that combine audience needs, business strategy, and creativity is part of his day-to-day. That's why I came to rely on him to tackle the most challenging of subject matters, as we teamed up to drive forward various strategic marketing initiatives.

Collaborating with Olly was always energising, given the unrelenting creativity, ideas and support he brought into the room. He’s a solution-finder, a customer advocate, a savvy strategist and talented writer. Every business needs a content strategist like Olly.

Olly also showed admirable humility when losing to me in sports competitions.”

— Linsay Duncan, Fractional CMO: Your Allies

“I've worked with Olly on multiple  projects and after a set back he always dusts himself down and tries another angle. I think this is because he genuinely cares and takes pride in his work.”

— Else London, Make A Difference Award: Inspiring Colleague

“Olly is unbeatable at FPL and a strategic genius. If he had a podcast, I would listen to it.”

— Steve Bell, Partner: Stereo Creative

A last bit about me

  • Our ambition is to be the UK's leading think tank on AI and its development in the creative & tech industries. Find out more here.

  • Working with - and getting the most from - groups is a part of my work I often find most rewarding.

  • Psychoanalysis and filmmaking are both about stories - those we tell ourselves, and each other. Working on the European Psychoanalytic Film Festival allows me to develop my interest in both fields. The festival brings together film makers and psychoanalysts to discuss the resonance between their different but overlapping journeys. 

  • Coaching the magnificent Leopards is the highlight of most weeks. We're an inclusive team for girls of all standards, who secured promotion last year, and continue to amaze their fans with their team ethic and progress.

  • With every passing year, switching careers to become a big wave surfer grows a little more unlikely/absurd, but I haven't given up on the idea just yet. And the sea is always where I'll go to recharge.